Mitsui & Co. Global Investment (MGI) - Venture Capital, Start-Up

NEWS 2007

[10/15/2007]

Mitsui Ventures invested in iSoftStone

Full-Screen Format Gives Brand Advertisers Unprecedented Impact, Interactivity and Measurement Across 5,000 Sites LiveNation, Pennzoil and Sanyo Participating as Launch Advertisers

SAN FRANCISCO, Oct. 15 /PRNewswire/ - AdBrite, the Internet's Ad Marketplace, today announced "Full Page Ad,"a new advertising format in the company's suite of innovative online advertising products. Already running on 5,000 websites including major publishers like Excite and iMeem, to smaller "long tail"content sites like Fanpop and Egotastic, AdBrite's Full Page Ad provides advertisers with exclusive visibility and full interactivity for maximum impact, as well as precise, real-time measurement and reporting on every site where the ads appear.

"Over the past century, full-page print ads have played a central role in building the world's greatest brands,"said Ignacio Fanlo, CEO of AdBrite. "Now, AdBrite is reinventing the format for online media with full sound, motion and interactivity - plus the ability to measure exactly how long each viewer is engaged with your message."

Launch advertisers include such well-known brands as Sanyo, Pennzoil and Live Nation.

The Full Page Ad format combines the branding impact of large-scale print advertising, exclusive visibility of classic television sponsorship, and the interactivity of the Web. Full Page Ad gives brands the opportunity to create a genuinely compelling content consumption experience. Freed from competing for attention with other text and graphical ads on the same screen, the Full Page Ad can deliver imagery with an impact that recalls classic print ads such as the Absolut and Got Milk campaigns.

Advertisers can easily utilize their existing website or landing page as the advertising content, allowing consumers to interact with their content just as they would if they had navigated there directly. A single click closes the ad and returns the visitor to the original session.

Metrics gathered since the Full Page Ad has been in beta underscore the high levels of engagement it delivers. Over the past week, consumers have viewed AdBrite Full Page Ads for an average duration of 30 seconds, a length of engagement comparable to the typical television ad.

"LiveNation promotes 28,000 concerts a year and AdBrite allows us to reach old and new fans everywhere they spend time online,"said Bob Frady, Vice President of Marketing, LiveNation. "Live music is about emotion and immediacy, and this new ad format allows us to capture that essence online."

Full Page Ad delivers an immediate impression for advertisers through a branded "bumper"that fades in and out as the ad loads. The full-screen format gives advertisers creative options that are vastly expanded, from understated "classy" music and imagery to rich content within the advertisers'own, fully-branded environment. Each ad is shown only once per session, and advertisers receive reporting on average viewing times for each ad variation.

More detail and an interactive demo are available on http://www.adbrite.comfullpagead.

About AdBrite

AdBrite is the Internet's Ad Marketplace?. We make it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With innovative products like BritePic, InVideo and Full Page Ad, we're created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. That's why people trust AdBrite to serve ads on over a billion pages a day.

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firm Sequoia Capital. For more information, visit http://www.adbrite.com.