Mitsui & Co. Global Investment (MGI) - Venture Capital, Start-Up

NEWS 2008

[03/05/2008]

SenSage Strengthens Management Team with New Executive Appointments

Rao Yendluri Named Vice President of Engineering;
Dan Barahona Promoted to Vice President of Business Development

SAN FRANCISCO - March 5, 2008 - SenSage, Inc., the leader in event data warehousing solutions, today announced the appointment of Rao Yendluri as vice president of engineering and the promotion of Dan Barahona, formerly vice president of emerging markets, to vice president of business development.

The contribution and proven expertise of these executives strengthens SenSage’s management and market leadership in event data warehouse solutions for security, compliance and systems management.

“SenSage is entering a period of exceptional growth and opportunity,” said Jim Pflaging, president and CEO of SenSage. “Rao and Dan bring deep experience to our executive team that will help accelerate our progress in establishing SenSage as the leading event data warehouse software solution provider.”

Yendluri is a proven expert in data management solutions with more than 25 years of leadership experience in all aspects of relational database development and data warehousing. Before joining SenSage, he was vice president of engineering at ANTs Software, a public company that offers a high-performance SQL database management system.

Yendluri founded and was president of iNuCom (acquired by IBM), a software development firm specializing in data warehousing components. He previously served as vice president of engineering for Solid Information Technology and as director of development at both Prism Solutions, Inc. and Centura Software Corporation (now GUPTA Technologies, LLC). He is a graduate of Birla Institute of Technology & Science, in Pilani, India with a master’s degree in computer science.

In his new role, Barahona will be responsible for identifying and managing business development and alliances. During the past six years at SenSage, he was the vice president of emerging markets, where he led the development of the SenSage event data warehouse for call detail records (CDR). He has built a reputation as an industry expert on issues involving worldwide information security, privacy and regulatory compliance. He has deep operational experience in engineering, logistics, business development, and mergers and acquisitions in the semiconductor, logistics, data management software and security industries.

Barahona began his career at General Motors as a design engineer and has held management positions at Allied Signal (in the semiconductor organization), GetToday (which he founded) and AppStream. He holds a B.S. degree in engineering from the Rensselaer Polytechnic Institute, a Master of Engineering degree from Cornell University, and an M.B.A. from the University of Michigan.

About SenSage

SenSage, Inc., www.sensage.com, offers the only patented event data warehousing solution for log management and compliance auditing applications. Over 300 customers have deployed SenSage solutions to reduce the risks associated with insider threats, system downtime and failed audits by providing faster, more granular analysis of privileged user behavior and analyzing anomalies across network, system and application activity. Based in San Francisco, the company markets its solutions directly and through partners, including Cerner, EMC, HP, HDS, IBM, Intec Billing Systems, Lockheed Martin, Network Appliance, Sendmail, Symantec and Tokyo Electron Device.

The PCI Data Security Standard is a set of comprehensive requirements for enhancing payment account data security to help facilitate the broad adoption of consistent data security measures on a global basis. For more information on the PCI DSS, please visit: www.pcisecuritystandards.org.

Media Contacts

Samantha Singh
The Hoffman Agency for SenSage, Inc.
(408) 975-3087
ssingh@hoffman.com

Ed Chopskie, VP of corporate marketing
SenSage, Inc.
Tel: +1.415.808.5903
ed.chopskie@sensage.com