08/17/2009 [RGB Networks, Inc.] RGB Networks, SeaChange Reseller Agreement Enables Turnkey Advertising Solution for Small and Mid-size Television Operators - Portfolio

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NEWS 2009

[08/17/2009]

RGB Networks, SeaChange Reseller Agreement Enables
Turnkey Advertising Solution
for Small and Mid-size Television Operators

ACTON, MASS. and SUNNYVALE, CALIF., AUGUST 17, 2009—RGB Networks, the leader in network video processing, has signed a reseller agreement with SeaChange International (NASDAQ: SEAC), the video-on-demand, IPTV and advertising systems leader, creating a single source for digital advertising solutions. The agreement allows SeaChange to resell RGB’s high-density digital ad insertion products, including its Broadcast Network Processor and Modular Video Processor. Together with its SeaChange Spot automated advertising system, SeaChange will be able to provide turnkey ad insertion solutions supporting MPEG-2 and MPEG-4/H.264.

“With many small- and mid-size service providers setting up local advertising operations, SeaChange can now offer a complete, integrated digital ad insertion system that can scale in concert with their business,” said Yvette Kanouff, Chief Strategy Officer, SeaChange. “Our partnership with RGB Networks gives operators a single-source solution to begin generating new ad revenue streams and to support existing ad operations that are increasing capacity or transitioning from analog to digital insertion.”

Together, RGB and SeaChange’s products address several key application areas:

Migration from analog ad insertion to digital ad insertion
Seamless MPEG-4/H.264 and MPEG-2 ad insertion
High-density digital overlays for advanced advertising and interactive TV

“Pairing SeaChange’s leading advertising platform with RGB’s established video processing solutions allows operators to access a new source of revenue through local ad insertion,” said Ramin Farassat, Vice President, Product Marketing for RGB Networks. “Working with SeaChange helps us to meet the demands of our customers, while expanding the reach of our solutions to a wider audience.”

About RGB’s Products

RGB Networks offers a comprehensive suite of digital video networking products built on its unique Video Intelligence Architecture™ (VIA) which offers unprecedented scalability and stream processing density, enabling video service providers to dramatically reduce the cost and complexity of delivering video services which are becoming increasingly targeted and personalized.

RGB’s products for enabling a complete digital ad insertion solution include: the Broadcast Network Processor (BNP) for targeted digital ad insertion, transrating and grooming; the Simulcast Edge Processor (SEP) for edge decoding and analog modulation for the implementation of digital simulcast architectures; the Modular Media Converter (MMC), for high density ASI-to-GigE conversion; and the Modular Video Processor, a carrier-class video processing platform for delivering advanced MPEG-4/H.264 and MPEG-2 IPTV services, including seamless ad insertion.

About SeaChange

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scalable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

About RGB Networks

RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalised video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalised video services.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.