09/14/2009 [RGB Networks, Inc.] RGB Networks Boosts Ad Insertion Capability of Broadcast Network Processor - Portfolio

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NEWS 2009

[09/14/2009]

RGB Networks Boosts Ad Insertion Capability
of Broadcast Network Processor

High-density Digital Video Processing Solution
Now Offers MPEG-4/H.264 Ad Insertion

Sunnyvale, California, September 14, 2009—RGB Networks, the leader in network video processing, today announced it has upgraded its Broadcast Network Processor (BNP) to support MPEG-4/H.264 ad insertion. With an increasing number of video service providers now using the MPEG-4/H.264 format, RGB has enhanced its BNP to enable operators to support this advanced codec when implementing zoned and targeted ad insertion. The BNP, RGB’s flagship product, is used by video service providers worldwide to deliver a greater volume of high definition (HD) and standard definition (SD) programming using the lowest possible bandwidth, while also generating new ad revenues through the insertion of local ads and digital overlays.

With television advertising expanding worldwide, there is growing demand for ad insertion solutions that enable the delivery of targeted advertising. Tailored to reflect subscriber preferences and demographics, this capability is highly desirable to advertisers. As the most advanced digital video solution available on the market today, RGB’s BNP enables video service providers to easily deliver this highly targeted and personalized video service. The latest BNP upgrade is in response to the growing use of the MPEG-4/H.264 video codec to deliver bandwidth-intensive services in the most efficient manner. With its new capability, the BNP further improves operational efficiencies by allowing video service providers to seamlessly splice revenue-generating ads directly into both SD and HD MPEG-4/H.264 program streams, allowing for an easy transition as the demand for HD increases.

“Video service providers have a lot on their plates at the moment as they move to digital and try to meet subscribers’ growing demand for bandwidth-hungry HD services. The necessary network upgrades to support these services are costly, and financing them can be challenging,” said Jeff Tyre, Director, Product Marketing for RGB Networks. “The BNP’s ad insertion capabilities help providers secure new revenue streams from advertisers eager to reach targeted subscribers, and its support of the MPEG-4/H.264 format gives operators even greater flexibility.”

“As ad insertion becomes more prevalent in Europe, the ability to support MPEG-4/H.264 in both HD and SD is critical to launching this revenue-generating service and ensuring a future-proof solution,” said Hans Kornmann, CEO, Divitel, a significant systems integrator in the Netherlands. “Operators in the Netherlands are leading the European market in the deployment of ad insertion, and we see this as an excellent opportunity to partner with RGB as this application grows into other parts of Europe.”

Able to simultaneously process more than 500 video streams in its one rack unit platform, the BNP is the highest density solution for digital video grooming, statistical multiplexing, transrating, digital program insertion (DPI) and digital overlays. This unprecedented stream processing density dramatically reduces the cost and complexity of deploying HD and other increasingly sophisticated services. Enabling this industry-leading processing density is RGB’s innovative Video Intelligence Architecture™ (VIA), which is at the heart of the BNP and RGB’s other products.

About RGB Networks

RGB Networks is revolutionizing video, delivering leading-edge video processing solutions that address the complexities of the changing video delivery model. With advanced solutions for bandwidth optimization, content repurposing and addressable advertising, RGB’s products enable operators to deliver the next generation of highly personalized video services, which are relevant to individual subscribers and delivered anytime to any device. The company’s products are based on its unique Video Intelligence Architecture™ (VIA), enabling them to process an unprecedented number of video streams with the highest video quality. RGB’s scalable solutions dramatically reduce the cost to deliver both broadcast and unicast services, and help operators maximize their existing network infrastructure. More than 7,000 RGB products are deployed in the field by over 170 service providers in 25 countries worldwide. Learn more at www.rgbnetworks.com.