11/28/2011 [Etonenet] MGI Invests in Etonenet - Portfolio

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NEWS 2011

[11/28/2011]

MGI Invests in Etonenet

SHANGHAI, November 28, 2011—Mitsui & Co. Global Investment Ltd. (MGI), Mitsui & Co.’s venture and growth capital arm, today announced that it has invested in Etonenet, a leading mobile marketing service provider in China. As the Chinese mobile industry sees exponential growth in mobile users and rapid development in technology and infrastructure, MGI expects mobile marketing to become an essential marketing tool for enterprises that provide consumer goods and services throughout the country.

Established in 2000, Etonenet provides an advanced and comprehensive mobile marketing platform that empowers corporate customers to identify, attract and retain consumers through targeted, interactive mobile messaging and applications, leveraging a variety of marketing means such as product promotion, branding, survey and rewards. With its carrier-grade messaging platform and extensive mobile advertisement network, the company offers one of the most efficient target marketing solutions and consulting services in China. Etonenet’s premium client base spans a variety of entities including multinational consumer brands, domestic financial service providers, and e-commerce companies.

Mr. Katsuhiko Oizumi, President and CEO of MGI, said, “As we have seen in Japan, mobile devices will play a key role in marketing and change how enterprises and consumers communicate in China. With such deep understanding of technology and such market demand, we are sure that Etonenet will lead the transformation of marketing in China.”

“We are very pleased to have a globally reputable firm like MGI as our investor. We are absolutely certain that MGI enhances our credibility and attracts a more multinational customer base to our company.” said Ms. Yiming Huan, CEO of Etonenet. “With a comprehensive database and extensive knowledge, we are ready to provide new solutions for the coming smart phone era. We also look forward to MGI’s introduction to relevant unique technologies and models from Japan”, added Ms.Huan.

MGI’s presence in China began in 2005 and is led by Chief Representative Yasuhiro Sako. With offices in Shanghai and Beijing, MGI manages more than 15 portfolio companies throughout Greater China.

About Mitsui & Co. Global Investment Ltd.

URL:http://www.mitsui-global.com/

Mitsui & Co. Global Investment Ltd. (MGI) is a subsidiary of Mitsui & Co. which provides venture capital and growth capital to startups and high growth companies. Leveraging Mitsui’s global business network and insights, MGI provides various support to its portfolio companies in operations as well as in financing. Headquartered in Tokyo, MGI invests and manages global portfolio companies located mainly in the U.S., China, Japan, Israel, and India, with offices in Silicon Valley, New York, Shanghai and Beijing. Focus investment areas vary across IT/TMT, clean-tech, healthcare, consumer retail, and agriculture. MGI’s past investments include iSoftStone (NYSE:ISS), Boingo Wireless (Nasdaq: WIFI), Aruba Networks (Nasdaq: ARUN), Actimis Pharmaceuticals (Acquired by Boehringer Ingelheim), and Da Ming International (HKSE: 1090).